In stores, manufacturers purposefully maxed out brightness and contrast, among other settings, to make their TVs look artifically “better” than the competition. We know that “better” actually means, “We jacked the brightness, contrast and colour settings as much as possible so you would buy our TV.” This isn’t done only on the ones hooked up on the store shelves–they actually come that way in the box, so that when you set it up (be you a store operator or a home user) the TV is still set to the same blinding “torch” mode. Unfortunately, this means your brand new TV doesn’t look anywhere close to how it should, consumes upwards to 100% more electricity than it should, shorter TV lifespan by around 50%, and literally bad for your eyesight.
Think of it this way, when video editors, photographers, or graphic designers need to collaborate on a project, they need to make sure that their video/photo/design will look the same on each individual’s display. This is done by calibrating each display to a specific standard. If you can afford the money to buy a TV, then you should also set aside the budget to have your display professionally calibrated by an ISF or THX certified technician.
A basic calibration will only cost around $250 and a full-fledged calibration will cost around $450. Considering a properly calibrated TV will easily saves you a minimum of 20% in electrical consumption and potentially double the live of your TV (not to mention your eye-sight), it’s truly a must for any TV buyers, videophile or not. After all, if you need a floodlight, wouldn’t it be cheaper for you to just buy a floodlight?